L.A Noir

Like Film Noir L.A Noir uses lighting as its main distinctive feature. Film Noir uses light to engage the audience in the emotions of the movie, Film Noir is filmed in black and white so the lighting is emphasized, but mainly because high quality colour had not been developed in the post war period that film noir was promenade in. L.A Noir however is filmed in colour but it has a hint of chrome in it.

the use of crome lighing.

L.A Noir like film Noir uses many binary opposites such as good and evil, male and female, corruption and justice, life and death, and power and powerless. Another convention is that L.A Noir uses a voice over at the start to establish the movie in L.A Confidential Danny De Vito does an establishing voiceover right at the start. It tell the audience about L.A and the hidden crime and corruption that is masked by the outer sunny exterior. Normally if you want high contrasted shadows then L.A would not come into mind first. L.A is hot and very sunny but the film makers still manage to incorporate the most important feature, shadows.

the shot on the right is of the use of shadows in the film noir classic "The Third Man". and the shot on the left is a shot of the movie "The Black Dahlia". they both use shadows in important but very diffrent ways. L.A Noir is set in L.A which is a very sunny place but they still seem to be able to use shadows well.

L.A Noir incorporates some important unique parts of L.A. Such as the jazz scene in L.A. it uses a lot of jazz in the background, even over the voiceover at the start of L.A Confidential. This is emphasizes the underlying corruption of L.A and makes the audience think about the crime and corruption. One of the most important parts of Film Noir is the use of a mysteries female character (femfatel). L.A Noir also has the use of this. The costumes worn by the woman are elaborate and seductive, also the use of smoking is made to look sexy and exciting.

the elabarated dresed woman (femfetel), she is also smoking which is a iportant part of the seductiveness of L.A Noir and Film Noir.

The point of Film Noir was to point out the darkness and deception to the public after the World Wars. L.A Noir does the same thing by showing the public that L.A isn’t all fame and fortune, there’s lots of crime and corruption even in the police force (The Black Dahlia). This is the main objective in the genre that is L.A Noir.

corruption in the police force

My advert

Advert Evaluation

My cosmetic is called Façade. It’s a perfume aimed at women aged between 18-29, I chose this target market because they are the group with the most money spare. This is because most 18-29 are single with no children, and this age category is mostly employed, this means that they are a group of people who have lots of money to spend because they are employed and they have no children to spend their money on. Also this is the age category with the most amount of single people, or people looking for a partner, perfume is often worn to impress the other sex which means more people will buy this product. The advert is of a woman in a desert wearing a rabbit’s mask. I chose to use a mask because it links into the name of the product, Façade, which means a deceptive outward appearance. The colour most used in the advert is the use of gold, the woman’s hair is slightly gold, the desert is gold, and the actual colour of the perfume is also gold, the other gold element is the mask. I think the photo looks like she is running away from something, this links in to the idea of masks and secrets.
The name Façade stuck out to me as soon as I found it, it was mysteries and exciting, and it had lots of photos that could be used for the advert. I found the photograph on Google images, I searched “masquerade ball” because I knew I could fine high quality photos of people wearing masks. But when I found this picture I scraped the masquerade ball idea and chose this photo to be the centre of my advert. I chose this photo because it fitted in perfectly in to the name and slogan. It was mysteries because of the mask and the hair covering her face and the desolate surrounding.
I don’t think this advert is very controversial, it does not degrade women, but then again it does not show any values or beliefs. I think this could be a good thing because it adds to the sense of mystery.
My genre for this advert is fantasy. I chose this style because if the advert was a still of a film then I reckon the film would be a fantasy film. The rabbits mask is the main reason for this decision. In the picture it looks like she could be running away from someone or something. Her hair signifies that she could be running away, or it could just be a strong wind in the desert. Either way it gives an added mystery effect.
I think the mystery of this would add to the sales of this new product because people will be intrigued by the product and will buy it to see what it’s all about, by buying the product which is what we want the consumer to do. The sense of mystery is carried on all the way through the advert, (the mask, the hair, the desolate desert, the name of the product)
I chose this bottle because it was simple but yet attractive. And the actual perfume liquid is gold which fits into the other gold surroundings. The font was an easy choice because I wanted something elegant and old fashioned. I also think that the gold adds to the class of the product, and it makes it seem expensive and better value for money.
Over all I am happy with my finished product. It was all that I wanted it to be and the picture that I found was the best part. The use of gold also is a important factor in the overall felling of the advert.

Analyse how the opening of Sin city/ The Third Man uses film noir conventions and how it sets up audience expectations?

Sin City and The third man are two very different films, even though they are both either Film Noir or Neo-Noir which use very similar conventions, the opening of The Third Man is a brief overview of the city of Vienna whereas the opening scene of Sin City wets your appetite for the rest of the movie. one of the opening shots of the third man.

The opening to The Third Man is completely black and white whereas Sin City is high contrast black and white, but the twist is that it has subtle colour in it, for example the lady’s dress is red, and her eyes turn green when she inhales the cigarette. The other main difference is that the opening of The Third Man is that its isn’t very exciting visually it just uses news reel footage of Vienna, the news reel does not use any film noir conventions such as the use of shadows in the shot, another thing about the opening scene of the third man is that there is a happy, Greek interment which is a stark contrast to what the narrator is talking about, he is talking the splitting up of Vienna and the corruption of the city, this seems surreal with the music being played in the background. In the opening of Sin City like The Third Man there is a narration, this time it’s spoken by the male character in the scene, it isn’t an overview of something, and he is just talking about the woman. It’s almost poetic the way he says things like “The wind rises electric”. You don’t see the twist coming. It almost surreal because of the line “Ill tell her… I love her” then he shoots her. green eyes in sin city.

Overall the opening to Sin City is technically brilliant and enthralling to watch, sadly the rest of the film does not have the same brilliance to it and the movie as a whole isn’t bad, but that opening scene makes you think its going to be great, sadly because of the rest of the film it disappoints. The Third Man in contrast to Sin City doesn’t really build up any expectations, all it does is sets the scene for the movie. It doesn’t really wet your appetite it just informs you on the story so far. Over all both movies have some similarities but the opening scenes are very different.